What Sets Your Brand Apart?


If your target audience doesn’t “get” what makes you different, they won’t know why they should pick you. Marketing strategy ensures your message is perfected and delivered well. It’s the secret to growth and long-term success.

Our experienced strategists bring an objective perspective and rigorous assessment process to help you set a long-term direction that will power your growth. From there, you can stay on-target in everything you do, saving money and time as you get results.

Our objective, thorough and efficient process can help you:

  • Sharpen your list of objectives
  • Target the most valuable audiences
  • Understand your customers’ unmet needs
  • Identify your unique selling proposition
  • Differentiate your offerings in a sustainable way
  • Optimize your marketing mix
  • Determine how to measure success
  • Align your brand for sales, profit and growth
  • …and whatever else it takes to build a strong and successful marketing strategy.


Two Approaches to Marketing Strategy


We don’t cut corners, and we don’t waste time. We do the necessary research and analysis to make a recommendation based on facts. In some cases, we recommend a full strategic analysis with recommendations and business modeling. But many clients prefer the Starpoint Swift Start Package, designed to get new materials in market quickly, and then test and optimize as the results come in.

Starpoint marketing strategy