The Starpoint Team
Years of experience using a virtual office structure means we can keep the quality up and the overhead down. You can avoid staffing and management hassles while our team fills your resource gaps, ensuring you have all the talent you need.
has spent the last 10 years helping brands use content wisely, focusing on creating engaging campaigns via content strategy, team leadership, creative development, governance and optimization, as well as the innovative use of technology. Her experience ranges from global consumer product conglomerates to non-profit startups and B2B service providers.
With a BA in biology from Barnard College and MS from Columbia Journalism, Elena spent 20+ years working in both print and digital as an editor and writer for magazine companies such as Condé Nast, Time Inc., and Meredith. Her work has been in Life, Real Simple, Health, Prevention, More, Men’s Health, Ladies’ Home Journal, Reader’s Digest, Shape, and dozens of other publications. She is the author of The Chelsea Piers Fitness Solution (2007). Elena has presented both at national conferences and on television (including Good Morning America). She even once advised Health Secretary Tommy Thompson on a topic that influenced policy.
Switching to marketing, Elena was the creative leader for blog-based and video-based campaigns, introducing optimizations that dramatically boosted engagement. As VP/Group Director for content marketing at Digitas Health, she led the strategy, execution, and approvals on multi-million dollar content campaigns for several top-10 pharma companies.
Elena is also a co-founder of KEEP, the Katonah Education Exchange Program, a non-profit that raises funds to keep girls in school. The group currently supports 130 girls in northern India.